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What are the Important Things to Remember When Designing a Business Card?

Your business card tells a lot about your brand or business. Designing and printing a great business card often puts you miles ahead of the competition in the mind of a potential customer. In general, even professionally printed business cards are inexpensive. To create personalized business cards that showcases your brand or business in the best possible way, consider tips on how to design and print the best possible business card for your brand or company.

1.) Add your product/service to your card

How many times have you looked through your business calling card collection only to discover cards that had names and contact information but no idea about the company or brand? In networking situations, these cards can be useless as recipients may collect several cards and then enter them into a contact management program.

2.) Design your business logo professionally.

If you have a penchant for design, you may want to design your logo for your business. However, avoid using clip-art or web-art as your company logo. The graphics quality is very low for such artwork. A professionally designed logo will provide you with high-quality graphics files that can be used when creating your calling card.

3.) Always keep the business card updated with the latest information.

Most people get annoyed when they receive a card with a phone number, a pen, and a new one written on it. In fact, in today's world with the potential for fraud, many people will simply toss a card if a number gets scratched and a new one is written. If your phone number, email address, or address changes, print a new batch of calling cards with current information.

4.) Order your business cards in bulk.

Unless you have a very good reason to print small batches of cards, as you know you will be changing places of business soon, order your cards in bulk. You'll save a lot of money by ordering in bulk and you'll be more lenient about handing out cards just because you have to leave them.

Creating an Appropriate Custom Business Card

Many people are tempted to get custom business cards made in a wide range of shapes and materials to help them differentiate themselves from the competition. While on the surface this is a good idea, there are several caveats to keep in mind if you want to pull off what can be quite a complicated proposition.

The problem with most personalized business cards is the fact that they are non-standard, so the people you give them to don't know what to do with them. Consider this, wallets and Rolodexes are designed to accommodate rectangular business cards. If you give someone a business card shaped like a diamond or even a triangle, they may not know how to store it and end up discarding your contact information instead of keeping it. If you are looking for the best custom business cards visit https://www.puremetalcards.com/product-category/custom-shaped-cards/.

Choosing custom materials for a business card represents another interesting situation. There is no denying the beauty and sophistication of business cards that are made of wood or metal. They are beautiful to look at and will certainly attract people's attention.

However, as with custom shapes, custom materials can present a problem. They are often thicker than their paper counterparts. This can pose a problem when it comes to storage. Much of this can be mitigated by choosing custom materials that are almost as thin as paper.

With custom shapes and materials, the cost issue also arises. These kinds of business cards cost a lot to make, so it's not something you can carry in your pocket to hand out at a cocktail party. Reserve these cards for your prominent business contacts or as display pieces on your desk. There is simply no way to justify the enormous cost of making these cards for use in your daily activities.