Whether your business is old or new, you marketing should be dynamic and timely. Often times marketing in small business involves sending several outgoing calls and walk-in customer service satisfaction. But are these small business marketing ideas still operational today? Or is Internet marketing becoming the next norm for small or big business.
The problem is made worse by the fact that small business marketing ideas are available from anyone, anywhere these days. Small businessmen and women who are not experienced can quickly feel overwhelmed by the flood of small-business marketing ideas, advice, and strategies. Let me share with you some more focused strategies to harness Internet marketing as a small business marketing strategy.
Tips for internet marketing
1. Pay Per Click Marketing (PPC).
Pay Per Click marketing is a powerful marketing tool for tech-savvy businesses. Entrepreneurs using Pay Per Click need to be aware of what they are doing, or else their cost per conversion will quickly go unnoticed. Continuous oversight is the key to a successful Pay Per Click marketing campaign.
2. Search Engine Optimization (SEO).
Search Engine Optimization is more cost-effective than Pay Per Click advertising. However, it can be a long-lasting prospect. Search engine queries account for 75% of the traffic to a website. Search engines don't care about your advertising budget. Search engines will look at the SEO strategies you used on your website.