An online marketing company usually offers PPC services. This involves researching high-paying keywords for clients and then bidding on them based on their budgets. The "sponsored links" are pay per click advertisements that you may have seen on Google search engine results pages.
These are free to display, but the client must pay a predetermined fee (i.e. the bid amount) each time a search engine visitor clicks his ad. Other than the bid amount, there is no additional charge. The ad will appear at the top if there are higher bids.
Are PPC ads in Toronto a good strategy for advertising?
Yes. Yes, even if it isn't clicked on, the ad can still appear alongside top search results. This can significantly increase brand recall. A pay per click service will give you 1:1 returns if your keywords are chosen carefully, the campaign is well-structured, well-managed and the ads are well-written.
Can one PPC ad do it?
No. No. To find the best PPC ads, multiple ads should be published and tested. As the company becomes more market-savvy, subsequent campaigns can be refined and the ads can become more targeted.
What should an advertiser be aware of?
Avoid any search engine that encourages users to click on search results. You should generally ask your pay per Click service to stick with top sites such as Google, Yahoo, Facebook, and so on.
What factors influence a PPC campaign's success?
The purpose is the most important factor in a PPC campaign. Do you want to attract visitors, opt-ins or customers? Your budget will be determined by the answer. Another factor is the price of keywords. It is important to work within your budget and for the purpose you have in mind.