Different Types of Small Business Marketing Software
Nowadays, if small businesses want to survive in the competitive industry, they’ll need to level up their marketing strategies. It’s why so many startups are relying on small business marketing software to take care of repetitive tasks and focus on more creative endeavors. Let’s have a look at the different kinds of software available.
Email Marketing Small Business Marketing Software
As the name implies, this software is designed to enhance the company’s emailing process. It comes with various tools that help you track email deliverability, build custom emails, and send automatic responses.
CRM Software
This small business marketing software can manage the sales and market team’s workflows. It provides tools to track customer interactions and where a certain prospect is in the customer journey. The different contact management features allow customer support reps to have better interactions with customers, which improves their experience and increases the chances of repeated purchases.
Social Media Management
This type of small business marketing software serves a specific purpose for your campaign. It allows your marketing team to manage interactions over all social media channels from a single place. This software comes with convenient tools such as analytics and post-scheduling functions. As a result, your company can develop an online presence without putting in too much effort.
Marketing Automation Software
This type is useful for automating repetitive tasks in a typical marketing campaign. It effectively handles things such as content and lead management, as well as analytics. Think of it as an all-in-one small business marketing software that can perform multiple functions.
Content Marketing Software
Users today enjoy engaging with a brand that can offer them something valuable. Using content marketing software, your team can manage the different types of content you publish to attract leads. It can include content such as videos, images, infographics, and even blog posts.